Bow out

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Jun 27, 2015 21:30 news
Macdonald decided to bow out of Taiwan fast food market.

Technically speaking, it just lets other company take over its management authority and it still owns its brand.

This news dropped a bomb in food industry, because Macdonald's revenue from Taiwan often hits top 10 in the world and outperforms other fast food chains.

It seems that Macdonald US has altered its management strategy and decided to franchise.

The exact schedule is not set yet, but many Taiwanese people are inevitably worry about the quality afterwards.