The Sale of "Draft Beer Server" Suspended (Japanese news article translation)

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Jul 17, 2018 19:57
"Draft Beer Server", which was planning to be released on trial basis from July 7th, was suspended due to the "reaction bigger than expected".

Why was its release suspended even there is a big reaction?

In other countries, the sale of the same product was suspended due to concerns about under-aged drinking or drunk driving.

In Thailand, Seven-Eleven started selling draft beer on trial basis at 18 stores in 2017, but a citizen's group and so on opposed against its sales as they worried that it would lead to under-aged drinking or drunk driving from a citizen's group and so on.

Also, the ministry of health of Thailand concerned about the uncertainty of the legality of selling draft beer at convenience stores, then the sale was suspended immediately after its launch.
セブンイレブン「ちょい生」の提供中止

セブンイレブンの一部店舗で、7月17日から試験的に販売が始まる予定だった「生ビールサーバー」が、「想定を大幅に上回る反響により提供中止」となった。

なぜ「反響がある」のに中止になったのか。
海外では、「未成年の飲酒につながる」といった意見や、飲酒運転への懸念から中止になった例もある。
(中略)
海外では、タイのセブンイレブンで2017年に18店舗で生ビール販売が試験運用されたが、市民団体などから未成年の飲酒や、飲酒運転につながるといった反発の声が上がった。また、タイ保健省でもコンビニでの生ビール販売の適法性をめぐり判断が分かれるなどし、販売直後に中止されていた。
https://www.huffingtonpost.jp/2018/07/16/beer-seben-stop_a_23483426/
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