Go against the Low-carbohydrate Diet boom - 1

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Feb 4, 2018 19:09
A throat candy is said to be effective for preventing people from getting cold, but in line with the increase of health consciousness among consumers, this representative of sugary sweets is struggling.

Under such current circumstance, "Kanro", a Japanese confectionary company, which ranked in the second in this genre, is trying to go against the tide with its catchphrase, "The company walking with sugar".

風邪予防に効果があるとされるのど飴(あめ)だが、健康志向の高まりで砂糖を使う菓子の代表格は苦境のまっただ中にある。(中略)

 そんな中、業界2位のカンロは「逆張り」戦略を貫く。キャッチフレーズは「糖と歩む企業」。(中略)

https://headlines.yahoo.co.jp/article?a=20180204-00207284-toyo-bus_all