Su-Te-Ma, Stealth Marketing

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Oct 19, 2014 19:29
A Japanese newspaper reported about Japanese English.
I didn’t know one of them, which is recognized by 80% of young Japanese generation and 30% of old Japanese generation.
That was “Su-te-ma”.
It’s the abbreviation of “Stealth Marketing” in Japanese pronounciation, which means marketing activity to promote a product without noticing it to the consumers.
I didn’t know the meaning of ”Stealth Marketing”.
I must belong to the old generation.
http://memorva.jp/internet/words/stema.php