九州新幹線開通記念CM - A video celebrating the new bullet train in Kyushu island won an internatinal award!!!

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Jul 3, 2011 09:23
Hi everyone,

A new bullet train called Kyushu Shinkansen 九州新幹線 opened on 12th Mar 2011, the day after the earthquake. The bullet train links Kagoshima and Hakata by 1h19m, and Kagoshima and Osaka by 3h45m.

Before its opening, a short TV commercial had been broadcasted in Kyushu islands every day, introducing a special train due on 20th Feb equipped with a camera to shoot people celebrating the opening of the new line along the rails.

Event announcement (15 sec)


On 20th Feb at 10:55, the special train with rainbow colour decorations departed the Kagoshima central station and ran towards Hakata for the shooting. It is said that 15,000~20,000 people joined this event along the rails of 250 km.

And below is the TV commercial shot from the special train. This TV commercial was broadcasted on 9th Mar. But it was only two days later when the earthquake occurred and the TV commercial was once withdrawn from the TV. On the next day, all the scheduled opening ceremonies were cancelled, and the bullet train started running quietly.

In April a lot of people still remembered the 'phantom' video and they demanded to watch it on TV again. A morning news TV programme featured the making of this video. Then it started to be broadcasted again since 22nd April. The commercial video won the gold and sliver prizes in International Advertising Festival held in Cannes.

OK, then. Now enjoy the wonderful video!


「祝! 九州縦断ウェーブ」九州新幹線全線開通
特別編 (180 sec)


総集編 (180 sec)


More videos available from here
http://www.youtube.com/user/shuku9wave

Picture gallery
http://www.shuku9.com/poster.html


Probably because now I watch this after the devastation by the tsunami, and also because I'm off Japan, I'm so moved by the lovely people in this video. Each one of them has a different life, but they all joined together to wave at this one great moment.

Thanks for reading and have a nice day!
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