Alicia's entry (7)
REAL CASE - Canary Coalition (Part 2)
- What mistakes should not political parties make regarding the advertising campaign?
As an answer to that question, CC believes that th...
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Real Case - Canary Coalition
At this point of the work, we will focus our attention on the communication and advertising of one of our political parties in Spain. We ...
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Communication
The communication process tries to establish an exchange of information between voters and candidates in order to create a political conn...
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Political Marketing Mix - Product
The political product offered to the electorate, which hopes benefits, consists on satisfying a need or social problem. Actually this is ...
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Consumer Behaviour
This matter is an area of the social and political psycology that examines the people in the process of choosing a candidate
When design...
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Market Segmentation
Political marketing as any other kind of marketing needs more and more the possibility of segmenting the market to be able to spread a sp...
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