REAL CASE - Canary Coalition (Part 2)

- What 'pitfalls' must an advertising campaign avoid?

As an answer to that question, the CC believes that they shouldn't return to the advertising saturation that has been characteristic of previous campaigns.

The CC spokesmen stressed, "We believe that it would be foolish to resort, in this election, to a campaign with similar characteristics as the previous one, with an excessive deployment of posters and billboards."

- How Canary Coalition segments their "consumers", in this case voters? The previous questions were addressed to any campaign, but answered by the CC example. You should keep the format.How should a campaign segment its "consumers," in this case voters?

Canary Coalition divides its voters based upon their workplace or profession, "Farmers, ranchers, fishermen as well as businesses and entrepreneurs."

Furthermore, CC also takes into account the country's future, the university students: "We will boost international exchanges of knowledge and experiences.

We will pay an special attention to a higher education, college."

- How does a campaign obtain information about the "consumer behavior?"Here you would put 'consumer behavior' in quotation marks because it doesn't have meaning outside of the political market analogy that you established earlier in the paper.

To the CC it is very important to monitor the consumer behavior, so in order to get information concerning it, the electoral campaign promotes the creation of "trading desks," which are discussion forums, and consumer associations where entrepreneurs can actively participate and give their personal opinion about the political party.Put 'trading desks' in quotation marks so that the reader knows you are not referring to physical trading desks, rather a forum... if this is the name of the site, capitalize it.

With all of these questions we want to focus on the points that the political parties take into account from the perspective of the Canary Coalition, without falling into propaganda bias. I think 'propaganda bias' is close to what you want... I'll add something different if I can think of anything.

In this case, CC managed to make clear that new media platforms like the Internet and social networks, as well as the participation of the people and their opinions, are important in the pre-campaign process to determine the best means of appealing to the people.

- How Canary Coalition segments their "consumers", in this case voters? I feel like you can get rid of the last part of this sentence, because you were alluding to consumers being something other than the average definition by using quotes.

With all of these questions, we feel that it is most important to focus on the points that the political parties take into account from the perspective of the Canary Coalition, but without falling into the illegal, advertising sensibly, without competing I don't really understand what you were going for in the end of this.

In this case, CC managed to make clear that the participation of the people and their opinions through means such as the Internet and social networks, are really important in the pre-campaign process, as it is a much more efficient way of reaching the people. I feel like that might flow a little better, but it is really just a matter of choice.