As an answer to that question, CC believes that they shouldn't return to the advertising saturation.
CC spokesmen stress: "We believe that it would be foolish to resort, in this election,to a campaign with similar characteristics with the previous one, with an excessive deployment of posters and billboards"
- How Canary Coalition segments their "consumers", in this case voters?
Canary Coalition makes a segmentation of its voters based on their workplace or profession "Farmers, ranchers, fishermen as well as businesses and entrepreneurs."
Furthermore, CC also takes into account the country's future: the university students "We will boost international exchanges of knowledge and experiences. We will pay an special attention to a higher education college"
- How does CC obtain information about the consumer behavior?
To CC is very important the consumer behavior, so in order to get information about it, the electoral campaign promotes the creation of trading desks, which are discussion forums, and consumer associations where entrepreneurs can actively participate and give their personal opinion about the political party.
With all of these questions we want to focus the points that the political parties take into account from the point of view of Canary Coalition, without falling into the illegal, advertising sensibly, without competing.
In this case, CC manage to make clear that new media platforms like Internet and social networks, as well as the participation of the people and their opinions, are really important in the pre-campaign process to see what way can better reach the people.