Consumer Behaviour
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This matter is an area of the social and political psycology that examines the people in the process of choosing a candidate
When designing the campaign strategy is essential to know the needs, behaviors, motivations, beliefs and attitudes of people, these are factors that influence when choosing a candidate.
Some of the factors that influence in the decision are: the candidate's career, charisma, political preferences of the voter, candidate companions, ensuring implementation and compliance of the proposals, the benefits and satisfaction needs of constituents. The best way to develop the campaign is to surprise the elector exceeding their expectations, differing from the other candidates.
But the process is much more complicated due to a voter can choose a particular candidate by personal factors and circumstances that are not always easy to determine.
Voters may have voted influenced by their group of friends or colleagues, or they just feel identified with a particular social class they belong to or they wish they belonged.
They might have voted just because they are looking for a social change or because they want to stay in the society in which they feel safe and quiet.
What has been said so far is aimed to demonstrate that the vote decision, apparently simple, is really a difficult one and could be due to multiple reasons
Text in spanish:
COMPORTAMIENTO DEL CONSUMIDOR
Este aspecto es un área de estudio de la psicología social y política que examina a la gente en el proceso de elección de un candidato.
A la hora de diseñar la estrategia electoral es básico conocer las necesidades, comportamientos, motivaciones creencias y actitudes de las personas, con esto se perciben los factores que influyen a la hora de elegir uno u otro candidato.
Algunos de los factores que inciden en la decisión de elección por un candidato son: la trayectoria del candidato, el carisma, las preferencias políticas del elector, los acompañantes del candidato, la garantía de realización y cumplimiento de las propuestas, los beneficios y satisfacción de necesidades de los electores. La mejor manera para desarrollar la campaña electoral es sorprender al elector superando sus expectativas, diferenciándose del resto de candidatos.
Pero el proceso es mucho más complejo ya que un votante puede escoger a determinado candidato por factores personales y circunstancias que no siempre son fáciles de determinar.
Puede ser que haya votado influido por su grupo de amigos o compañeros de trabajo; o por la identidad que siente con determinada clase social a la que pertenece o desea pertenecer.
Puede también haber votado porque busca el cambio social o porque quiere la permanencia de esa sociedad en la que él se ubica con tranquilidad y seguridad.
Lo hasta aquí apuntado basta para demostrar que la decisión, en apariencia tan simple, de votar por un candidato es en realidad compleja y puede deberse a múltiples razones.
When designing the campaign strategy is essential to know the needs, behaviors, motivations, beliefs and attitudes of people, these are factors that influence when choosing a candidate.
Some of the factors that influence in the decision are: the candidate's career, charisma, political preferences of the voter, candidate companions, ensuring implementation and compliance of the proposals, the benefits and satisfaction needs of constituents. The best way to develop the campaign is to surprise the elector exceeding their expectations, differing from the other candidates.
But the process is much more complicated due to a voter can choose a particular candidate by personal factors and circumstances that are not always easy to determine.
Voters may have voted influenced by their group of friends or colleagues, or they just feel identified with a particular social class they belong to or they wish they belonged.
They might have voted just because they are looking for a social change or because they want to stay in the society in which they feel safe and quiet.
What has been said so far is aimed to demonstrate that the vote decision, apparently simple, is really a difficult one and could be due to multiple reasons
Text in spanish:
COMPORTAMIENTO DEL CONSUMIDOR
Este aspecto es un área de estudio de la psicología social y política que examina a la gente en el proceso de elección de un candidato.
A la hora de diseñar la estrategia electoral es básico conocer las necesidades, comportamientos, motivaciones creencias y actitudes de las personas, con esto se perciben los factores que influyen a la hora de elegir uno u otro candidato.
Algunos de los factores que inciden en la decisión de elección por un candidato son: la trayectoria del candidato, el carisma, las preferencias políticas del elector, los acompañantes del candidato, la garantía de realización y cumplimiento de las propuestas, los beneficios y satisfacción de necesidades de los electores. La mejor manera para desarrollar la campaña electoral es sorprender al elector superando sus expectativas, diferenciándose del resto de candidatos.
Pero el proceso es mucho más complejo ya que un votante puede escoger a determinado candidato por factores personales y circunstancias que no siempre son fáciles de determinar.
Puede ser que haya votado influido por su grupo de amigos o compañeros de trabajo; o por la identidad que siente con determinada clase social a la que pertenece o desea pertenecer.
Puede también haber votado porque busca el cambio social o porque quiere la permanencia de esa sociedad en la que él se ubica con tranquilidad y seguridad.
Lo hasta aquí apuntado basta para demostrar que la decisión, en apariencia tan simple, de votar por un candidato es en realidad compleja y puede deberse a múltiples razones.

This field is a combination (?) of the social and political psychology that examines people in the process of choosing a candidate.
When designing a campaign strategy it is essential to know the needs, behaviors, motivations, beliefs and attitudes of the citizenship base; these are factors that influence decisions when choosing a candidate.
Some of the factors that stand to influence in the decision are: the candidate's career, charisma, the political preferences of the voter, candidate affiliations, campaign promises and the compatibility with the proposals, the benefits and the satisfaction needs of constituents. I'm not sure what you are saying here...
The best way to develop a campaign is to surprise the electorate by exceeding their expectations, differing from the other candidates.
But the process is much more complicated since a voter can choose a particular candidate based upon personal factors and circumstances that are not always easy to determine.
Voters may be influenced by their friends, colleagues, or social ideals. In other words, they just identify with a particular social class they belong to or they wish they belonged to. I think this is what you are trying to say
They might vote just because they are looking for a social change or because they seek to maintain the social status-quo in peace.
What has been said so far is aimed to demonstrate that the voting decision, although apparently simple, is really a difficult one and can be influenced by multiple factors.
Or
...campaign promises and the compatibility with the idealist electorate.
-This may be too soon to mention the ideology of the electorate again. I can't remember the order of your paper after having slept for a while.