There was a Mottainai campaign in 2005 in Japan. When a Kenyan woman, Wangari Maathai came to Japan, she was moved to know a Japanese word, "Mottainai" which means wasteful. She suggested that "Mottainai" can represent 3R which are Reduce, Reuse and Recycle, so she started to use it as a global word in order to protect the environment in the world.
It's obvious if we cut down on excessive wrapping, we will be able to reduce the amount of trash. If a number of people in the world start to recognize "Mottainai", we can preserve and protect our environment more than ever. I think it's a shame if we can't make use of this beautiful Japanese word, Mottainai.