Ok, we’ve discussed about two principles in delivering a good speech: firstly, professionals are more trustworthy than nonprofessionals; secondly, the speaker should never forget to keep eye contact with his audiences as often as possible.
Well, it is proved that these two principles are quite important for being a successful public speaker. If you’ve ever listened to the presidential election in the United States carefully enough, you would probably notice that even the presidential candidates have to rely on these two principles to win the votes sometimes, such as Mr. Johnson.
Do you know him? He was a candidate running for president in the 20th century. Before foraying into politics, Mr. Johnson had established himself as an esteemed expert in finance for 25 years. Whenever and wherever he gave speeches on business, he was definetely welcomed with enthusiastic applause and beautiful flowers. But, such treatment did not happen when he gave speeches on politics. In other words, his political speeches were lost upon his audiences, which made him feel depressed and confused. However, fortunely, it did not take much time until he figured out the reasons for the failure. The audiences considered him as a professional on finance, so they would like to reach consensus on his points about business more easily. On the contrary, he was less famous as a politician, so it is more difficult to carry audiences along with his speeches.
Besides that, he also realized that he had to read the speech draft all the time, which made him nearly have no time to make any eye contact with his audiences. Such negligence made his speeches sound a little dreary and less impressive.
Accordingly, Mr. Johnson began to improve his skills of pubilc speaking. He memorized what he was going to talk about in order to offer his audiences plenty of personal attention, such as giving them eye contact. As a consequence. Mr. Johnson became even more popular as a political lecturer and later won the election.