Important skill for sales

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Jan 25, 2011 21:30
My business acquaintance who is a local TV producer asked me to introduce an our client that can be a sponsor for his TV program.
I made an appointment of our client and went to them with him today.
He made a presentation to them concerning the merit of being the sponsor. I sat beside him and heard his presentation.
He was so eager that he just explained only what he wanted.
He didn't give enough chance for the client to react his presentation.
As a natural result the client was negative for his offer.
Probably they will refuse his offer in near future.
I learned the basic skill of sales is listen to the client.