It appeals the Italian brand very well.
My image of an Italian man is womanizing and blabby, but smart, fashionable and cool, although I don’t know an actual Italian man at all.
It’s like a Japanese famous animation character “Lupin the 3rd”.
His own car is a Fiat 500.
By the way, I can’t catch what Charlie Sheen says in the TV ad.
It sounds to me as followings;
“I love being under a house of rest, for my getting good behavior.”
It doesn’t make sense.
Please tell me what he says in it.