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Apr 18, 2012 21:30
We hired a new employee who is in charge of SIT.
SIT is an abbreviation for Special Interest Tour.
In my business, special interest means hobby in leisure travel.
We have to find hobbies which have enough size of the market in Japan and specific feature in America.
I focus attention on American sports.
I think American people are genius of enjoying sports.
They change even a stoic marathon into a fun event like the Rock’n’roll marathon.
Our new staff will gather information about SIT to motivate Japanese to visit America with me.