Big America Campaign

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Jan 14, 2012 21:02
In Japan, McDonald is conducting a "Big America" campaign.
The copy says that "Let's enjoy big America."
Four themed burgers, Grand Canyon burger, Las Vegas burger, Broadway burger and Beverly Hills burger are released one by one.
First of all, Grand Canyon burger is being sold now.
It consists of three layers of bunds and two layers of different colored cheeses that make us imagine the geological layers of Grand Canyon, egg and big beef pate like mountain with steak sauce.
There is a campaign that people who eat the burger have a chance to win a tour to the four destinations in the US.
I hope it will encourage Japanese to travel to the US.