The name of the program was "the Florida fan game".
The program was designed as a contest between fans of the six football teams in Florida.
The fans competed to invited as many people as possible to football games in Florida on Facebook on behalf of the team.
The visitors could get $25 southwest airline coupon to use on a flight to the state.
In conclusion, 70000 invitations were sent from the 6 teams' fans.
The producer of the campaign said "there is nothing more powerful than a personal invitation in tourism."
I wonder if I can use this concept for our product.